Just Blocks CITY Set Wins Toy of the Year 2023 in Poland

What started as a passion for creative wooden toys five years ago has grown into an award-winning brand recognized by experts and parents alike. In April 2023, Just Blocks received one of the most prestigious awards in the Polish children’s industry — the title of Toy of the Year 2023 for the Just Blocks CITY Set.

This achievement is an important recognition of the educational value, safety, creativity, and quality of the product. For parents, the award is also a trusted recommendation that confirms the CITY Set is a smart and development-focused toy choice for children.

What Is the Toy of the Year Award?

The Toy of the Year (TOTY) competition is one of the most respected toy industry awards in Poland. Since its first edition in 2013, the competition has helped parents discover high-quality toys that combine education, creativity, safety, and meaningful play.

The title is awarded by a jury made up of experts from the children’s industry, including:

• Child psychologists
• Physiotherapists
• Industry journalists
• Parenting experts
• Well-known public figures and parents

Each nominated toy is carefully tested and evaluated according to strict professional criteria to ensure the highest standards.

Why the Just Blocks CITY Set Won

The Just Blocks CITY Set stood out because of its educational value, creative possibilities, and exceptional craftsmanship.

The jury evaluated the toy in several important categories.

Safety and Quality

One of the most important criteria was safety. The CITY Set was assessed for:

• High-quality natural materials
• Durable construction
• Resistance to damage
• Safe finishes and components
• Absence of harmful substances

Parents can feel confident knowing the blocks are designed for safe and long-lasting play.

Educational and Developmental Value

The award jury also recognized the positive impact the blocks have on child development.

Playing with Just Blocks supports:

• Creative thinking
• Problem-solving skills
• Emotional development
• Social interaction
• Fine motor skills
• Spatial awareness

Open-ended play encourages children to use their imagination freely while developing important cognitive abilities.

Functionality and Creative Possibilities

The CITY Set offers countless ways to play and build. Children can create roads, buildings, cities, bridges, and imaginative structures using their own ideas.

The blocks were recognized for:

• Versatility and open-ended play
• Compatibility with other toys
• Suitability for different age groups
• Long-term play value

This flexibility keeps children engaged and encourages independent creativity.

Innovation and Eco-Friendly Design

The competition also evaluated the originality and environmental responsibility of the toy.

Just Blocks was praised for:

• Creative and innovative design
• Educational approach to play
• Sustainable and eco-friendly materials
• Child-friendly aesthetics and colors

The minimalist and natural design helps create a calm and inspiring play environment.

A Huge Motivation for the Future

Winning the Toy of the Year 2023 award is a major milestone for the brand and an important motivation for continued growth and innovation.

All CITY collection products are now marked with the official Toy of the Year 2023 quality label, helping parents easily identify award-winning educational toys that support healthy child development.

Why Parents Choose Just Blocks CITY

Just Blocks CITY Set combines creativity, education, safety, and sustainability in one exceptional wooden toy. The award confirms what many parents and educators already appreciate — children learn best through imaginative and open-ended play.

By encouraging creativity, problem-solving, and independent exploration, the CITY Set offers children meaningful play experiences that support learning and development every day.